Day 6 I hear you say? What happened to days 2,3,4 and 5? They're all captured across various cameras at the moment but I'll be posting videos up hopefully soon. Ok so let me give you a low down.
Saturday - Exploring. Given our Young Lions briefing at 5pm. Client was Pump Aid. They wanted us to create a print ad that would raise awareness of what they did and get people to donate money. They also said they wanted us to include a direct debit form on the ad. Oh and did I mention they'd really like it if we could redesign their logo too. Riiiiight. H'Ok. We also had an Adobe tutorial where the programme menus were in French so I couldn't keep up! From then onwards me and Jenny spent all night thinking of an idea getting very little sleep.
Sunday- Day of competition. After plenty of worrying, decide on our idea and arrive nice and early to get into the competition zone. Start the day off with a smoothie from the Youtube bar (you could have as many as you wanted and they were FREE!) Spend 12 hours glued to a mac. Print. Worry idea isn't simple enough. Annoyed at ourselves. (That's what Cannes makes you do. It makes you feel like your work is absolutely dreadful and to strive for better. It's a good thing.) Leave comp zone and head straight to meet the other UK teams and guys from The Guardian. Drink. Gutter Bar. Regret missing dinner.
Monday - Day of judging. Ask Jenny the time. Half 8. Fuck fuck fuckkkkkkkkk. Jog to the Salle de Press complete with shades to hide eyes. Waiting around. Too hungover to get nervous. Get called into the press room. Surprised at how many international judges there are. Winners announced. Bronze, United Arab Emirates. Silver, Italy. Gold....Australia. Feel that sinking feeling that comes from losing when you're naturally competitive. Can't help but notice the winning work was very copy based despite advice given to us about keeping it visual because of the language barriers. Nevermind. We live and learn from our mistakes and now I only want to try harder. Spend rest of the day on the beach. Vitamin D seems to cure depression but leave with very painful sunburn after not putting on high enough suncream. Go for lovely stone baked pizza down the road. Sleep finally catches up on us so lamely have an early night :(
Tuesday - Happy I decided to have the early night. Attend my first ever Cannes seminar. It's a TED talk about 'The Meaning of the Connect Experience.' Last speaker, a poet called Sarah Kay manages to bring a tear to my eye. Completely off guard on that one but blown away that a seminar actually almost made me cry! Stay for Youtube seminar. Jenny takes part in a green screening remake of the Old spice ad. (See vid!) Go to Young Lions Zone and watch a talk by guys from AMV BBDO. Go to Hill & Knowlton seminar called 'What Brands Can Learn from Angry Birds.' Very informative and funny! Go back to hotel, get ready. Eat amazing tapas. Go Young Lions Party. Meet everyone else. Go Friendly Fires party next beach along. Feel important walking into VIP :) Free drinks all night. Get wasted. Go Gutter Bar. Eat rum & raisin and bubble gum icecream. See a guy with the biggest bottle of wine I've ever saw in my life. Couple of feet high, no exaggerating. Someone walks into bottle. Smashes all over the pavement. Bedtime: 5am.
Wednesday - Completely oversleep. Feel terrible. Not that hungover but sunburn still kills. Really disappointed I missed the MoFilm seminar :( Plan to make up for it tomorrow.
My copywriter....
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